SBA Learning Center - Taking Your High-Tech Product to Market

On-line Course -

Your p

Product or service is on the cutting edge of technology, a game changer. Now you need to find the best way to get your breakthrough to market. This course will introduce you to the product life cycle of high-tech products and help you find the best way to enter the market and sell your product or service.

  • Identify the unique marketing characteristics of high-tech products.

  • Learn about the stages of the Product Life Cycle

  • Get an introduction to the Product Diffusion Curve

  • See examples of high-tech product pricing, placement and promotion considerations

Taking Your High-Tech Product to Market

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