SBA Learning Center - Taking Your High-Tech Product to Market
On-line Course -
Product or service is on the cutting edge of technology, a game changer. Now you need to find the best way to get your breakthrough to market. This course will introduce you to the product life cycle of high-tech products and help you find the best way to enter the market and sell your product or service.
Identify the unique marketing characteristics of high-tech products.
Learn about the stages of the Product Life Cycle
Get an introduction to the Product Diffusion Curve
See examples of high-tech product pricing, placement and promotion considerations